Cravings

Craving makes us want something so badly to the effect that we feel disappointment or dissatisfaction the longer our cravings remain unfulfilled. We crave because of the anticipation of the reward, then to feel pleasure once the craving is satisfied.

Also, craving helps create #Habits. Ever wonder why some of our plan to build a habit we always end up breaking them altogether? Researchers from MIT have found that in order to build a habit, you have to reinforce a craving. For us to keep within the #Habit Loop, we have to have a cue to crave for the reward. We brush our teeth and feel that tingling sensation afterwards, cueing us that our mouth is clean. Pepsodent adds citric acid and mint in its formula to generate that cool sensation, however unnecessary to cleanse our mouth. It reminds us that the toothpaste is working, and we crave for it. Many toothpaste brands that predates Pepsodent have failed to make people form the habit to regularly brush their teeth because the craving is missing, therefore people forget or sometimes refuse out of laziness.

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